Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades—at least since authors like Joe Karbo (”The Lazy Man’s Way to Riches”) back in the 1960s.

For my own books, whether they were self-published, done with a small commercial house, or by a New York conglomerate, I’ve found that selling direct is more secure, more financially rewarding, and far less hassle than sweating out the returns game with the bookstore channel.

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