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When and why should you, the author, take care of your own book marketing and promotion?

Has your “child” been born? Is your book printed or your e-book created in PDF? It’s beautiful, of course, isn’t it? Now what do you do to bring it to people, to let them read and enjoy it? In other words, 5% of work - writing - is behind you, but 95% of work - book marketing - is still ahead.

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Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades—at least since authors like Joe Karbo (”The Lazy Man’s Way to Riches”) back in the 1960s.

For my own books, whether they were self-published, done with a small commercial house, or by a New York conglomerate, I’ve found that selling direct is more secure, more financially rewarding, and far less hassle than sweating out the returns game with the bookstore channel.

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Without book promotion, no one will know that you’ve written a book that can change their lives. Without proper book promotion you won’t sell your book. However, sometimes proper book promotion can be well… dull. Here are 3 out of the box tools to promote your book.

# 1 Advanced Email Marketing

Email is by far the fastest way to get the message out that you have written and published a book. Try this email marketing promotion on for size. Send every single person that you know an email announcing your book. Offer them a free report, free book, or some other special bonus for everyone that signs up for your newsletter or purchases your book. Add an extra bonus for every person that is referred by another.

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Let’s face it. If you’re an Author who has just self published your first book, you are completely, and I mean completely, on your own when it comes to promoting and marketing your book. Many first time self-published Author struggle for years trying to gain exposure for their book. If you’re like any newbie Author, who’s green to the book marketing game (and believe me, it is a game) chances are the first thing you did was race down to the nearest bookstore, or goggle Amazon.com and purchased a few books on “how to market your book”, which is all fine and dandy, providing those techniques work. Here’s a few of the common book marketing tactics:

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